Information & Communication Technology Arena

Globacom has been voted among the 10 most valuable brands in Africa and the only privately owned company to make the Top 10 at the inaugural Brand Africa 100 awards ceremony, which was held recently by Brand South Africa, and Brand Leadership Academy in South Africa.

According to the organisers, Brand Africa 100 (www.brandafrica.net) is based on a multi-tier methodology that incorporates qualitative, quantitative and secondary research.

Developed by the Brand Leadership Academy in partnership with TNS and Brand Finance plc, this seminal research has set the standard for brand evaluation on the continent. The valuation was conducted across Botswana, Democratic Republic of Congo, Ghana, Kenya, Nigeria, South Africa, Tanzania, Uganda and Zambia.

Being named among the continent’s top indigenous brands is an honour on the Chairman of Globacom, Dr Mike Adenuga whose vision has propelled the company to this level in just eight years of its establishment. Adenuga’s dogged commitment to growing an African telecommunications behemoth has propelled the extension of Globacom to Benin Republic, Ghana, Senegal, Gambia and Cote d’Ivoire, as well as the laying of a submarine cable from Europe to Africa with a dedicated extension to the United States.

Chairman and Founder of Brand Africa, Thebe Ikalafeng said the inaugural Brand Africa 100 “will signal which brands are getting it right on the continent.” Other brands that made the top 10 include MTN, Absa, NNPC, Eskom, Shoprite,Dangote, Woolsworths, Pick n Pay and Vodacom while GTB, UBA and First Bank made the top 20.